I've been thinking and taking a long, hard look at social media. I've been asking questions and searching for answers not online from social media mavens or marketing gurus but from within my own heart.
I don't want to just be a follower, I want to choose what to follow.
LinkedIn is sold as a business-oriented, professional networking service. Started in 2002, LinkedIn now has over 364 million 'acquired' users in 200 countries and territories. Last I checked it still ranks in the top 10 social media sites but its rank has slipped from the #2 slot right behind Facebook to #5 or 6.
Here's the questions I've been asking myself about social media sites:
Do I like the site, its mission, audience, overall look despite its published demographics, etc?
Do I use the site...am I on it, reading, posting, following anyone or anything?
Is it relevant to me, my life, work and art?
When I think about it do I smile, cringe, or feel neutral?
Here's how LinkedIn stacks up to my criteria:
No. I don't like the site or its mission. I'm not interested in business networking.
No. I don't use the site. I have been on it for 4-5 years and never gone there.
No. It's not relevant to me, my life now or my art.
Have I made a helpful contact or sold a piece of work there? No.
When I think about LinkedIn, I cringe.
I don't like getting those pesky 'notifications' designed to drive me back to a site I don't like and never use, just to up their user numbers
I'd like to add here and now, that I will be the first to talk about the importance of marketing my work. But after years of advertising experience with other clients, I know that choosing a few right venues and media works. Finding the right venues and media does take time and some trial and error.
I started out using social media because it was 'in' to do it and to market my art but now I see social media as a way to make connections for myself and my art. So, if it doesn't do that for me, now, it's out.