Showing. Selling. Shipping. Oh my.

 

It’s been a busy few weeks. Since I love to be busy, I’m happy. There’s a lot to do, as an artist, to get ready to show and sell my work. If you’re an artist, you know what it’s like. If you’re not, let me give you a little peek behind the curtain. 

Before I started showing my work over 20 years ago, I had no idea who, what, where and how to get my work out there. I just knew I had to make things. I painted, sculpted, carved and pounded. I went to galleries to see what ‘real’ artists did and what a gallery show looked like.

But it didn’t show me everything. 

Showing. 

My first gallery shows involved sending out packets to galleries around town. The mailed packet included: a letter of interest, a resume and slides of my work. Things have changed a lot since then, obviously. 

Social media and websites now provide all of the above and include a way for anyone to fill their cart with your art. I’m continually learning how to use these tools better to show and sell my art. 

But the one type of art sales I’ve never done is an outdoor art fair. Why? I admit, it’s intimidating.  Like Oz behind the curtain, galleries and online give me a way to be there without always being there. But outdoor art fairs put me and my work front and center, while people stroll by. Some just keep walking. And, luckily, some stop and talk and buy. 

Selling.

Putting together my work for my first outdoor fair was overwhelming. I needed a table, chairs, display cloth, shelves and a sign. I had to figure out how to display my work, inventory it, pack it up, unpack it at the show. Then, I had to sit behind the table and hope people would show up and hopefully, buy my work. 

Luckily, it all worked out great. My table didn’t fall over. My work looked nice. People did stop and look and buy. I got comfortable explaining how each piece was made. 

Shipping. 

Another unknown for me was how to wrap, box, label and ship my work that sold online. It made me very nervous. What if it broke? What if it went to the wrong place? What if I screwed up the address?

Really, the biggest shipping issue is the price. Especially now, with inflation and rising gas prices, shipping costs have skyrocketed. Even if the online store I use calculates shipping for me, I’ve lost money. Which is why I don’t do free shipping. Ceramics are heavy, require a lot of protective packaging which takes time and costs money. 

I love the work I do. 

I love it when other people love it too. 

I give thanks I get to do it everyday. 

Virtual Shows: The New Normal

It’s the COVID Anniversary. Cue the single finger salute, please. Right? Let’s all take a blissful step back in time to pre-COVID. Remember that time?

A year ago, I went out to lunch with a friend at an indoor restaurant. Shopped for a new pair of slippers(who knew they would become my primary footwear for the next year). Went to a large group meeting where I talked, smiled, laughed, hugged friends and got information about the upcoming big group show. 

Ghosts of the past?

Will big group shows and open studio tours and gallery art walks ever come back? There is an energy in being part of a large group of people with a creative focus. Setting up the show’s group booth and gallery was such a satisfying task. 

As an artist working alone in my own studio, I love my quiet creative space. But throughout the year, I looked forward to working alongside other artists, setting up displays, helping with stocking, working the cash register and wrapping. Did I get tired and overwhelmed at times? Sure. Did I want to do the event again? You bet. But COVID stopped it all. 

Virtual art sales.  

I’ve always had an online presence with a professional website and I’ve been using social media for years. But COVID has changed and intensified the whole online landscape.

While I used to spend time pricing and packing my work for a gallery or show, now I upload my work for my Etsy shop or an upcoming Virtual Show. It might seem the same, but it’s not. Yes, I built my own website on WordPress and updated it from time to time. I’ve got an Etsy shop. While online marketing used to be in addition to shows, it’s now THE show. 

This week, a large part of my studio time was spent shopping the best online options for my work: domain, web hosting and template costs. Should I give up Etsy and go to Big Cartel? Should I stay with Go Daddy and WordPress or go to Squarespace? Can I get the changes made in time for the Virtual Show?

Whew. One step at a time. I took new photos for the Virtual Show.  I found a new website platform. But best of all, I found time to get my hands dirty doing my most favorite thing pre and post COVID: throw and build some clay cups, bowls and little plates. 

Let me add hope. That the new normal can mix with the old normal. That virtual can mix and mingle and thrive with the actual.