Showing posts with label Virtual shows. Show all posts
Showing posts with label Virtual shows. Show all posts

Sunday, April 18, 2021

Let the healing begin

 


Today, the sun shines brightly through my very dirty windows and it’s wonderful. The light and warmth reach me anyway. I see red camellia blossoms and purple lilac buds. My peonies reaching through the dirt and up toward the sky. 


So am I. 


Through the darkness of this year of fear, I’m determined to face toward the light. It’s not easy with all the dire warnings and case counts and vaccination fears still making headlines. But I’m going to focus my eyes, face and body like the plants in my yard: toward the sun. 


Light and bright. 


In the studio, I’m getting ready for my first virtual show. In many ways, it’s the same as getting ready for an onsite show. 



I throw. I roll out clay. I paint on color. I bisque fire. I add layers of color or a wash. I glaze and fire again. This week I’m waiting to get more clear glaze so I can do the final firing. Then I’ll have everything ready for my virtual sale. Also, I’ll be  opening my studio for 3 days for a covid safe in person experience, April 30-May 2. And as always, safe studio appointments, pick up and delivery are alway available. 


Off and now, on again.


Ceramic Showcase and the Gathering of the Guilds was cancelled last year and I missed it a lot. Not just because it’s one of my biggest sales venues but because I missed being part of live gathering of artists. I missed seeing friends, art lovers and other clay artists. I still do. 



A new virtual online show is exciting and a little nerve racking. I only get 4 pictures of my work in the online virtual show gallery, so choosing well is important. Because I have so much work that I want people to see and choose from, I have to find different ways to ‘display’ it. 


From packing and pricing to photography and online platforms.


Ceramic Showcase used to mean spending days pricing, packing and doing inventory. Then there was set up day, sales days and at the end, take down day. I drove to and from the convention center, paid for parking and gas and did in person work shifts. 


A virtual Ceramic Showcase is all online. So preparation is completely different. I have to make sure I show my work in its true form in many different online formats. First, I took multiple pictures of as many examples of my work from teacups to vases to bowls to sculptures. Then, I did some ‘rebranding’ so all my sites have a more consistent look and message.



I redid my Etsy page. 



I rebuilt my website, which was not easy due to changes made by the platform I use. I’ll admit this is the first time since I designed it that I had to get tech help. Thank you tech chat person!And I will be updating my blog pages to show the most current work, too. 




It’s a lot of work, yes. But it’s also a lot of love. 

And that’s how I let my healing begin. 





Monday, March 8, 2021

Virtual Shows: The New Normal



It’s the COVID Anniversary. Cue the single finger salute, please. Right? Let’s all take a blissful step back in time to pre-COVID. Remember that time?


A year ago, I went out to lunch with a friend at an indoor restaurant. Shopped for a new pair of slippers(who knew they would become my primary footwear for the next year). Went to a large group meeting where I talked, smiled, laughed, hugged friends and got information about the upcoming big group show. 


Ghosts of the past?


Will big group shows and open studio tours and gallery art walks ever come back? There is an energy in being part of a large group of people with a creative focus. Setting up the show’s group booth and gallery was such a satisfying task. 



As an artist working alone in my own studio, I love my quiet creative space. But throughout the year, I looked forward to working alongside other artists, setting up displays, helping with stocking, working the cash register and wrapping. Did I get tired and overwhelmed at times? Sure. Did I want to do the event again? You bet. But COVID stopped it all. 


Virtual art sales.  


I’ve always had an online presence with a professional website and I’ve been using social media for years. But COVID has changed and intensified the whole online landscape.



While I used to spend time pricing and packing my work for a gallery or show, now I upload my work for my Etsy shop or an upcoming Virtual Show. It might seem the same, but it’s not. Yes, I built my own website on WordPress and updated it from time to time. I’ve got an Etsy shop. While online marketing used to be in addition to shows, it’s now THE show. 


This week, a large part of my studio time was spent shopping the best online options for my work: domain, web hosting and template costs. Should I give up Etsy and go to Big Cartel? Should I stay with Go Daddy and WordPress or go to Squarespace? Can I get the changes made in time for the Virtual Show?



Whew. One step at a time. I took new photos for the Virtual Show.  I found a new website platform. But best of all, I found time to get my hands dirty doing my most favorite thing pre and post COVID: throw and build some clay cups, bowls and little plates. 



Let me add hope. That the new normal can mix with the old normal. That virtual can mix and mingle and thrive with the actual.